Overview

Tags:

TCNJ New Media Workshop Kickoff
Dan Karleen
Contact - dan dot karleen at petersons dot com
March 22, 2007

Leveraging the DIY web to reach students and your community

Blog

Easy tool for making a simple, chronological-based website
Text + optionally, embedded media like photos, audio, video
Many are personal, but there are also classroom and marketing uses
Collaborative value, expressive value
Tools: Wordpress (download / hosted), TypePad, Blogger
Laura Blankenship: Blog as collaborative tool in the classroom

http://drexel-coas-talks-mp3-podcast.blogspot.com/2007/02/laura-blankenship-paetc07.html

Nancy Prater: Ball State Real Life student blogs

http://bsu.edu/reallife

More than 75 Peterson's undergrad clients have admissions-related blogs
Fully hosted versions; versions you can install on your own servers
Some offer permission-based access

RSS - Really Simple Syndication

Uses

News headlines
Library acquisitions
Class assignments
Media distribution via RSS enclosures (audio, video, PDF)
Distribute once & republish many places (hence "syndicate")

Tools

FeedBurner.com
Your blog generates an RSS feed automatically
Lots of wikis generate an RSS feed automatically
Google Reader - personal reader for text feeds

http://www.google.com/reader/view/

iTunes for media feeds
TCNJ has a feed generator to create headline feeds for your department

Directories: http://directory.edufeeds.com (1000+ feeds)
More than 100 Grad programs syndicate their headlines on Petersons.com

Wiki

Online tool for collaborating and making web pages
Marketing

http://en.wikipedia.org/wiki/Tcnj

Classroom

Stewart Mader - http://www.ikiw.org

Research groups use it - Society for New Communications Research (http://sncr.org)
Many offer updates via RSS feeds and/or email (an absolute MUST)
Tools

MediaWiki (install on your own web server) - http://www.mediawiki.org/wiki/MediaWiki
Zoho (hosted) - http://wiki.zoho.com

Google Docs & Spreadsheets

Fully hosted online document/spreadsheet editing
"Office for the web"
Simple editing interfaces - Word and Excel import/export
Outline for this session was created there
Share documents with students, colleagues
Education stories: http://www.google.com/educators/p_docs_spreadsheets.html

Screencast

Create web/software tutorials
Capture lectures / PowerPoint / etc.
Embed video of presenter using attached webcam or camcorder (optional)
Distribute via Flash, .wmv, .mov
Laptop/desktop & microphone required
Tools

Camtasia - http://www.techsmith.com/camtasia.asp
Camstudio (free) - http://www.camstudio.org/

Google Custom Search

Create your own search engine of publicly accessible sites you specify
Define a "pre-approved" search space for your students
Collaborate on new sites to add to the search
http://google.com/coop
Fully hosted - then embed search input box on your own website/s; even embed results in your own website
How to create a custom community search: http://www.blogherald.com/2007/02/07/creating-google-co-op-custom-search-engines/
Custom search for chemistry students: http://drexel-coas-talks-mp3-podcast.blogspot.com/2007/01/google-co-op-workshop.html

Video Blog/Podcast

Ideas

Complement your communications program with simple video interviews to accompany select press releases

Community outreach/reporting

Johns Hopkins Bloomberg School of Public Health - http://www.jhsph.edu/publichealthnews/media_archive/
Macquarie University (AU) - http://www.mqtv.mq.edu.au/index.php
Launch with a camcorder and a video blog such as WordPress; host video for free on VideoEgg or YouTube
More sophisticated site could utilize Drupal (http://www.drupal.org) - open source content management system with social features built in

Skype

VOIP for Mac, PC
Talk to anyone anywhere for free (some charge to call out to landlines)
IM-like download client, also has text chat capability
Recommend headset w/mic for best performance
http://www.skype.com

Online Social Networks

Create a profile; connect and share with others in a "trusted" network
Being used to create alumni communities
MySpace
FaceBook
Generally, fully hosted online - sign up and go
LinkedIn for professionals - http://www.linkedin.com
See for several papers: http://www.higheredblogcon.com/index.php/online-networks-a-new-tool-for-alumni-relations/
CalTech is a key leader - Andy Shaindlin
InCircle Pro - network for advancement and alumni professionals - https://www.incirclepro.com/

Organizing your New Media Efforts

Workgroup is a great model
Suggest setting up a wiki with RSS feeds for the group - could be password protected or open
Similar group exists at Drexel University - suggest contacting Jean-Claude Bradley for possible touchpoints
Point person helps
Invite others to join in person or via Skype
Promote the group's work with a wiki or blog
Publish screencasts of the individual workshops
Open the workgroup to students and the community

0 Comments Show recent to old